Radio Media Planning

Learn how to increase your radio planning efficiency and make informed local ad buying decisions. Discover how to research and analyze over 10,000 AM/FM commercial stations across 250+ Metro Survey Areas (MSAs). Identify radio stations in both large and unfamiliar markets with flexible search options. Understand common radio terms and how to analyze dayparts, primary demographics, formats, market maps and profiles. Finally, learn how to activate your plans by exporting reports and connecting with station personnel and rep firms.