Out of Home Media Planning

  • Level: Beginner
  • Time Estimate: 1 Hour
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Course overview

Increase your Out-of-Home (OOH) planning efficiency and make informed ad-buying decisions. Learn to identify OOH opportunities in both large and unfamiliar markets across all 210 Designated Market Areas (DMAs). Discover options across 25 categories from Aerial to Vehicle Wraps. Identify DMA by zip code, county, city, or state. Understand common OOH terms and explore how to activate your plans by connecting with advertising contacts and representatives.

  •  Self Paced Chapters
  •  2 Quizzes, Final Exam
  • Certificate of Completion
  •  Downloadable Resources
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