Newspaper Media Planning

Understand how to evaluate daily U.S. newspapers, newspaper groups, community papers, alternatives, shoppers and classifieds. Learn how to pinpoint national and local newspapers in over 210 Designated Market Areas (DMAs). Understand common newspaper media terms and explore how to analyze circulation and rate data. Easily access key industry audit reports from Alliance for Audited Media (AAM) and Circulation Verification Council (CVC), plus market maps and demographic profiles. Finally, learn how to quickly activate your plans by exporting reports and connecting with publishers and representatives.