Linear TV Media Planning

Learn to increase your linear planning efficiency and make informed TV ad buying decisions. Discover how to research and analyze over 2,500 TV broadcast stations, networks, and cable systems across all 210 Designated Market Areas (DMAs). Understand common linear terms and learn how to analyze network affiliations, dayparts, market maps and demographic profiles. Finally, learn how to activate your plans by exporting reports and connecting with station personnel and rep firms.