Connected TV Media Planning

Learn to increase your planning efficiency and make informed TV ad buying decisions in the rapidly evolving streaming landscape. Discover how to research and analyze over 300 Connected TV (CTV) platforms and networks. Understand common CTV terms and learn the nuances between CTV, Over-the-Top (OTT), and Advanced TV (ATV). Finally, learn how to activate your plans by exporting reports, market maps and demographic profiles, and connecting with streaming personnel and representatives.